Localization and internationalization of texts of the media discours
| Наименование публикации | Localization and internationalization of texts of the media discours |
| Тип публикации | Статья |
| Библиографическое описание | Popova O.I, Volkova I.D., Fadeeva M. Y. Localization and internationalization of texts of the media discours / Science journal of Volgograd State University. Ligustics. – 2021. – Т. 20, № 3. – С. 45–54. – DOI: 10.15688/jvolsu2.2021.3.4 |
| Аннотация | The article presents the results of a comparative analysis of the original and secondary texts of media discourse aimed at identifying the ways to localize and internationalize the verbal content of news websites. The study has been conducted on the material of news hypertexts in four languages - Russian, English, German and French, posted on the international Internet resource rt.com , Business Insider news portal, National Review newspaper, RTD Documentary Channel , L’Express journal. The authors substantiate the importance of using the terms ‘ localization ’ and ‘ internationalization ’ in translation studies to name inter-language transformations used in creating news messages, and analyze the definitions of these concepts in the frameworks of linguistics. The analysis shows that in many cases the standard translation model “source text translation text”, which presupposes a certain level of semantic equivalence, loses its relevance, since the secondary text is a new verbal product. |
| Ключевые cлова | media discourse, localization, internationalization, verbal content, international news website, linguocultural adaptation |
| Год публикации | 2021 |
| Автор(ы) | |
| Электронная копия публикации | - |