Linguistic brand management of tourist destination
| Наименование публикации | Linguistic brand management of tourist destination |
| Тип публикации | Статья |
| Библиографическое описание | Mityagina V. A., Novikova E. Yu., Charfaoui E., Opalkova J. Linguistic brand management of tourist destination // XLinguaeJournal. – 2018. – Vol. 11, iss. 3. – P. 541–556 |
| Аннотация | This article considers linguosemiotic signs of tourist destination branding which provide for the formation of a region's positive image. The creation of a tourist brand is presented as a system of consecutive communicative actions within multilingual, multi-genre, discursively variative, terminologically and toponimically normalized and regionally specified tourism discourse. The authors pay special attention to the analysis of branding axiology and brand naming strategies in tourism discourse. |
| Ключевые cлова | branding, brand, tourist destination, city-management, linguistic brand management, naming, slogan |
| Год публикации | 2018 |
| Автор(ы) | |
| Электронная копия публикации | Загрузить |