ЗАКОНОМЕРНОСТИ ДИСПОЗИЦИИ ПРИ ФОРМИРОВАНИИ ПОЛОЖИТЕЛЬНОГО ОБРАЗА ПРОШЛОГО В СМИ ГЕРМАНИИ
| Наименование публикации | ЗАКОНОМЕРНОСТИ ДИСПОЗИЦИИ ПРИ ФОРМИРОВАНИИ ПОЛОЖИТЕЛЬНОГО ОБРАЗА ПРОШЛОГО В СМИ ГЕРМАНИИ |
| Тип публикации | Статья |
| Библиографическое описание | Ребрина Л.Н. ЗАКОНОМЕРНОСТИ ДИСПОЗИЦИИ ПРИ ФОРМИРОВАНИИ ПОЛОЖИТЕЛЬНОГО ОБРАЗА ПРОШЛОГО В СМИ ГЕРМАНИИ // Научный диалог. 2016. № 3 (51). С. 105-116. |
| Аннотация | Article problematics is related to the study of the mechanism of influence and discursive realization of memory. The study focuses on the analysis of mass media publications in Germany, the texts of which give the examples of re-actualization and re-interpretation of the fragments of collective memory with the aim of bringing the positive image of the past to mass addressee. The research material was selected by the method of continuous sampling of “Das Digitale Wörterbuch der deutschen Sprache” (DWDS) newspaper corpuses. The sender's use of the dispositions possibilities as process of messages organization reproducing the development of thought and reasoning is considered as an effective way of influencing the recipient. The schemes of extensions used by the producer of the message are described. They depend on the mechanisms of human perception and psychophysiological characteristics of attention. They focus on content distribution relevant to the addressee's attitudes, on the creation of marked positions in the text and on emphasizing important information. Applied schemes of extension (convergence, graduation, grip, deceiving the expectations) form the basis of distinguishing the communicative tactics aimed at the formation of a particular value attitude to over-individual past. The linguistic means used by the addresser in the implementation of tactics are described. According to the results of quantitative calculations the most frequency schemes of extensions and productive tactics for the message organization are determined. The conclusion is made about the high relevance of the scheme of extension “failed expectation” that counteract the automatism of perception, and of tactics of contrasting the contextual framing and deep focus. |
| Ключевые cлова | ¶ ¶ДИСПОЗИЦИЯ, DISPOSITION, СХЕМЫ ВЫДВИЖЕНИЯ, SCHEMES OF EXTENSIONS, ТАКТИКИ, TACTICS, АДРЕСАНТ, ADDRESSER, АДРЕСАТ, ADDRESSEE, ОБРАЗ ПРОШЛОГО, IMAGE OF THE PAST, СМИ, MASS MEDIA, ПАМЯТЬ, MEMORY¶ |
| Год публикации | 2016 |
| Автор(ы) | |
| Электронная копия публикации | - |