Linguopragmatics of Advertising Texts in the Era of “Smart Technologies”
| Наименование публикации | Linguopragmatics of Advertising Texts in the Era of “Smart Technologies” |
| Тип публикации | Статья |
| Библиографическое описание | Kurchenkova E.A., Palashevskaya I.V., Leontiev V.V. Linguopragmatics of Advertising Texts in the Era of “Smart Technologies” // "Smart Technologies" for Society, State and Economy : Lecture Notes in Networks and Systems ; Popkova E.G., Sergi B.S. (eds). - ISC 2020., vol 155, pp 132-140. Springer, Cham. Institute of Scientific Communications Conference. http://doi-org-443.webvpn.fjmu.edu.cn/10.1007/978-3-030-59126-7_16 |
| Аннотация | Purpose: The purpose of the article is to describe the specific linguistic and pragmatic characteristics of online ad-texts in the era of smart devices, systems and technologies that create new opportunities and raise new challenges in communication. Methodology/approach: The study was conducted on the basis of the English and Russian languages, on the analysis of online ad-texts, including e-mail messages; banners on the pages of search engines; advertising posts in social networks, etc. Findings: Discussing the linguo-pragmatic characteristics of online advertisements, the authors focus on the discursive parameters, the cultural context of ad messages, their genre characteristics, structural and semantic complexes employed in compositional text construction, as well as the specific features of content representation and functioning of these text types. Originality/value: It has been established that online ad-texts occupy an intermediate position between texts of real and virtual communication; they are also characterized by a significant degree of conventionality and manipulativeness. Online ad-texts today tend to use tactical means of personal approach and reduction of distance between the sender and the targeted addressee. |
| Ключевые cлова | Information technologies Smart technologies Linguopragmatics Advertising discourse Online advertising Online communication Discourse genres |
| Год публикации | 2020 |
| Автор(ы) | |
| Электронная копия публикации | - |